Reviewed · PUFFIN & WILDLIFE WATCHING
Puffin Travel choice – We decide where to go. Do it like locals
Start with your own Iceland wish list. Puffin Travel’s private day tour from Reykjavik lets you shape an eight to nine-hour outing around your interests, instead of following a fixed route with a large group. I like the freedom to choose between culture, nature, thermal bathing, family activities, or classic sights with a local twist. I also like that guides Gulla and Villi offer practical advice about places to eat, drink, and explore.
The main drawback is the price: $865 is a serious outlay, especially for a small group or solo visitor. You also pay separately for meals, museums, and other entrance fees. The day depends on weather, and the exact route is not set until you discuss what you want to see.
This is best for people who have already seen the standard Golden Circle, have limited time, or simply want a day that feels personal. Gulla’s approach is flexible, while Villi has earned praise for his friendly manner, clean vehicle, and careful attention to group needs. The tone is less sightseeing conveyor belt, more day out with a local host.
In This Review
- Five Things to Know Before You Book
- A 9:30 Start From Reykjavik
- Why a Private Vehicle Changes the Day
- Choosing Your Iceland: Culture, Craft, or Nature
- Landmannalaugar, the South Coast, or Reykjanes
- The Golden Circle With a Personal Twist
- Thermal Baths and Natural Hot Water
- Family Ideas Beyond Simple Sightseeing
- Local Advice From Gulla and Villi
- Is $865 Good Value?
- Who Should Book This Day?
- Practical Details That Matter
- Should You Book Puffin Travel Choice?
- FAQ
- Where does the tour start?
- What time does the tour begin?
- How long does the experience last?
- Is this a private tour?
- What is included in the price?
- Are meals and museum admission included?
- Can I choose the itinerary?
- What happens if bad weather cancels the tour?
Five Things to Know Before You Book

- Your interests shape the route: Choose art, knitting, sagas, culture, nature, thermal baths, family activities, or major sights.
- The day begins at 9:30 am: Plan on roughly eight hours, with the possibility of a seven to twelve-hour outing depending on your arrangement.
- You ride privately: Only your group participates, with air conditioning, private transportation, and Wi-Fi onboard.
- Gulla and Villi provide the local touch: Expect suggestions about food, drinks, and places that suit your style.
- The $865 price favors groups: The cost is easier to justify when shared by several people who want a tailored day.
- Weather can change the plan: If poor conditions force cancellation, you can move the booking or receive a full refund.
A 9:30 Start From Reykjavik

The day starts at 9:30 am, with pickup offered. That is a useful hour for a full-day outing. You have time to eat breakfast, gather your things, and avoid the frantic feel of a dawn departure.
Because this is a private experience, the start of the day should focus on your priorities. You can hand over a bucket list, explain what you have already seen, or ask Gulla to suggest a route she enjoys. That flexibility matters in Iceland, where weather, daylight, road conditions, and opening hours can affect what makes sense.
The advertised duration is about eight to nine hours, though the suggested format allows roughly seven to twelve hours. Confirm the timing when you book, especially if you have a flight, cruise departure, dinner reservation, or another tour later that day.
Pickup details are offered, but the supplied information does not state a single fixed pickup address. Ask for the exact meeting arrangement in advance. A mobile ticket is provided, and confirmation arrives at booking.
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Why a Private Vehicle Changes the Day

You travel in an air-conditioned vehicle reserved for your group. That sounds simple, but it changes how the day works. You are not waiting for a large coach to load, and you do not need to fit your interests into a fixed schedule designed for strangers.
Onboard Wi-Fi helps you stay connected during the drive. It is useful for checking messages, handling travel plans, or sharing a photo without relying only on a phone signal. The vehicle is described as clean and well maintained, which matters on a long day with several hours on Icelandic roads.
The vehicle does not have a restroom. Meals are not included either, so plan for food during the day and ask how meal stops fit into your chosen route. Entrance fees for museums and other paid attractions also come from your budget.
The private setup is especially useful for families, multigenerational groups, and people with very specific interests. It also suits solo visitors who value company and reassurance. One solo guest described feeling safe and cared for while exploring with Villi, an important point if you are not comfortable renting a car or navigating Iceland alone.
Choosing Your Iceland: Culture, Craft, or Nature
The strongest feature here is the range of possible themes. This is not simply a choice between three prewritten routes. You can explain what makes Iceland interesting to you, then work with the guide to create a day around it.
If art interests you, the plan may include visits connected with local artists. The exact artists or studios are not specified, so ask what is available on your date before you commit. This option could suit you better than another waterfall stop if you want to meet creative people or see a side of Reykjavik and Icelandic life that a standard coach trip misses.
Knitting is another unusual choice. Icelandic wool and knitting are closely tied to the country’s everyday culture, and Puffin Travel can arrange a knitting-focused outing. Again, ask for the precise stops and any costs before booking. This is a good example of the tour’s value: your interest does not have to be one of Iceland’s famous postcard sights to shape the day.
Sagas and culture give you another route. Gulla describes having plenty to show and explain, so you can build a day around stories, customs, and Iceland’s cultural life. If you enjoy learning how a place thinks and remembers, this may be more rewarding than rushing from one viewpoint to the next.
Landmannalaugar, the South Coast, or Reykjanes

The possible nature routes cover very different parts of Iceland. Landmannalaugar is presented as an option for its lava fields and surreal scenery. The South Coast offers a more traditional day out, while the Reykjanes Peninsula brings geothermal features closer to Reykjavik.
These places should be treated as possibilities, not guaranteed stops. The information does not promise a fixed Landmannalaugar route, a specific South Coast waterfall, or a particular Reykjanes attraction. Tell the guide what matters most, then ask what can reasonably fit into your available hours and the conditions on the day.
The South Coast may suit a first-time visitor who wants familiar Iceland highlights, but the private format lets you add a personal angle rather than simply copying a standard coach route. If you have already done the Golden Circle, ask for a less familiar South Coast plan or a route built around small cultural stops.
Reykjanes is a practical option when you want geothermal scenery without committing the entire day to a distant destination. It can also be useful if weather or road conditions make a longer route less sensible. The exact attractions are not specified, so confirm the plan before departure.
Landmannalaugar sounds like the most ambitious choice among the examples. If that is your priority, discuss access, timing, and seasonal conditions carefully. Do not assume that every route mentioned can be combined in one day. Iceland rewards a realistic plan.
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The Golden Circle With a Personal Twist

The Golden Circle is the obvious choice for many first visits. Puffin Travel can include it, but the point is to add a twist rather than simply repeat the usual schedule.
That might mean pairing major sights with a topic you care about, adding local food advice, or changing the pace to suit your group. The supplied information does not guarantee specific attractions or special access, so you should ask exactly which stops are planned and how much time you will spend at each.
I would choose this option if you have never seen the classic route and want the comfort of a private guide. If you have already done it, I would make your request more specific. Say that you want something different and explain what you have already visited. One group did exactly that after seeing many of the usual sights and found the custom approach gave them a more personal day.
The benefit is not just avoiding crowds. It is avoiding wasted time. You can focus on the parts of the Golden Circle that interest you and skip a stop that adds little to your trip.
Thermal Baths and Natural Hot Water

Thermal bathing is another possible theme, including natural bathing places. This could be a fine choice after several active sightseeing days, but the details matter. The information does not identify a particular bath, provide admission prices, or say what facilities are available.
Ask about changing rooms, towels, entry fees, and what you should bring. Since entrance fees are not included, include that cost when comparing the day with a standard sightseeing tour.
A thermal-bath route may work especially well for a group with mixed interests. Some people can enjoy the bathing experience while others spend time taking in the scenery, but do not assume every stop offers that kind of arrangement. Let the guide know your group’s needs before the itinerary is finalized.
Family Ideas Beyond Simple Sightseeing

Children are specifically considered in the planning. The guide notes that children need activity, and Puffin Travel can shape the day around that reality.
That does not mean a particular playground, museum, or attraction is guaranteed. It means you should explain the children’s ages, energy levels, interests, and limits when you book. A long sequence of photo stops may work for adults but lose a child quickly.
The private vehicle makes breaks and pacing easier than they would be in a large group. You can ask for a route with more activity, but you still need to confirm what is possible. Meals and entrance fees are extra, so families should budget for both.
Local Advice From Gulla and Villi

The guides are central to the experience. Gulla encourages guests to bring a list of interests, while Villi is praised for being informative, friendly, and attentive to group needs. Questions before the tour were answered promptly, which is reassuring when you are trying to plan a day in a country where conditions can change.
You can also ask for advice on where to eat, drink, and explore. That may be most useful at the edges of the day, when you want to know where to have dinner or what to do after returning to Reykjavik.
The level of explanation may depend on the guide and the route. One piece of feedback suggested that the commentary during a South Coast outing could have been fuller. That is a fair caution. If detailed history or constant narration matters to you, say so when you book. If you prefer conversation and questions, the private arrangement gives you room to guide the discussion.
The warm, personal manner is a repeated strength. One returning guest booked with Gulla three times, while another described the day as feeling like time spent with a trusted family member. That does not guarantee the same chemistry for every group, but it tells you what kind of service Puffin Travel aims to provide.
Is $865 Good Value?
At $865, this is not a budget day tour. The value depends heavily on group size and how much you care about control.
For a solo visitor, the price is difficult to justify unless safety, companionship, and a highly personal route matter more than saving money. For a family or group of several people, the per-person cost becomes more reasonable, especially when compared with several separate activities or the cost and effort of arranging private transport yourself.
You are paying for a private vehicle, a private guide, Wi-Fi, pickup availability, and a day shaped around your group. You are not paying for meals, museum admissions, or other entrance fees, so add those expenses before making your decision.
I would not book this simply because it is an easy way to tick off famous sights. I would book it when your interests do not fit a standard route, when you want local suggestions, or when you have only one free day and want to use it well.
Who Should Book This Day?
I would recommend it most strongly to:
- Families who need a flexible pace and activities suited to children.
- Couples or friends who want a private day rather than a group coach.
- Repeat visitors who have already seen the Golden Circle.
- Solo visitors who want a personal guide and private transport.
- Art, knitting, saga, culture, or thermal-bath enthusiasts.
- Cruise passengers or short-stay visitors who need a focused day from Reykjavik.
It is less suitable if you want a low-cost group outing, a fixed list of guaranteed attractions, or a fully inclusive price. It is also not ideal if you dislike making choices. The freedom is useful, but you need to communicate what you want.
Practical Details That Matter
The tour starts at 9:30 am and lasts approximately eight to nine hours, although the suggested format can range from seven to twelve hours. Pickup is offered, private transportation is included, and the vehicle has air conditioning and Wi-Fi.
Service animals are allowed. The activity is near public transportation, and most people can participate. Only your group takes part, so there is no shared coach group to accommodate.
You can cancel for a full refund if you do so at least 24 hours before the local start time. Changes made within 24 hours are not accepted, and cancellations inside that period are not refunded. If poor weather causes the company to cancel, you can choose another date or receive a full refund.
Should You Book Puffin Travel Choice?
Book this if you want Iceland to fit your interests, not the other way around. The strongest reasons are the private vehicle, flexible planning, local suggestions, and the care associated with Gulla and Villi.
Before paying $865, send a clear list of priorities and ask which route can fit the time, weather, and season. Confirm the pickup point, expected stops, guide commentary, entrance fees, meal plans, and total duration.
For a group that values comfort and personal attention, this can be a very good use of one Reykjavik day. For a solo visitor on a tight budget, the price may be too high. The key is to treat it as a private day with a local host, not as a cheap substitute for a standard sightseeing bus.
FAQ
Where does the tour start?
The tour starts from Reykjavik, with pickup offered. The exact pickup arrangement should be confirmed at booking.
What time does the tour begin?
The stated start time is 9:30 am.
How long does the experience last?
The usual duration is approximately eight to nine hours. The suggested planning range is about seven to twelve hours, depending on what you arrange.
Is this a private tour?
Yes. Only your group participates in the activity.
What is included in the price?
The experience includes an air-conditioned vehicle, private transportation, and Wi-Fi onboard.
Are meals and museum admission included?
No. Meals are not included, and museum entrance fees are also excluded.
Can I choose the itinerary?
Yes. You can suggest your own interests, provide a bucket list, or ask the guide to recommend places. Possible themes include art, knitting, sagas, culture, nature, thermal bathing, family activities, the Golden Circle, the South Coast, Reykjanes, and Landmannalaugar.
What happens if bad weather cancels the tour?
If poor weather causes cancellation, you can choose a different date or receive a full refund. You must cancel at least 24 hours before the start time to receive a full refund for a personal cancellation.
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