Reviewed · TOURS
The Icelandic Sweet Tooth Tour
Save room for Iceland’s sweetest surprises. The Icelandic Sweet Tooth Tour pairs central Reykjavík sights with pastries, candy, skyr, ice cream, and other local bites. I like the small maximum of 12 people, which gives your guide room to answer questions, and I like the easy walking route through Ingólfstorg and Laugavegur. The main drawback is value: at $109.04, you should expect generous tastings and lively storytelling, not simply a few free samples.
I also like that the food is tied to Icelandic culture. Guides such as Óli, Þór, Ester, Bo, and Mathias have earned praise for mixing local stories with the treats. Still, people with lactose intolerance should skip this outing, and anyone who has already visited Reykjavík’s bakeries may find some stops familiar.
In This Review
- Key points to know before booking
- Starting beneath Reykjavík’s stone pillars
- A gentle stroll along Laugavegur
- BakaBaka and the pleasure of Icelandic pastry
- Taste of Iceland, from skyr to fermented shark
- Valdís and the Icelandic ice cream habit
- Dass Reykjavík and cake made with skyr
- Why the guide matters as much as the food
- Is $109.04 a fair price?
- How much food should you expect?
- Who will enjoy this Reykjavík afternoon?
- Should you book the Icelandic Sweet Tooth Tour?
- FAQ
- Where does the Icelandic Sweet Tooth Tour start?
- What time does the tour begin?
- How long does the tour last?
- Where does the tour finish?
- What food is included?
- Is ice cream part of the tour?
- How many people can join?
- Is the tour suitable for people with lactose intolerance?
- What is the cancellation policy?
Key points to know before booking

- Five main food stops bring plenty of tasting: Expect pastries, hot chocolate, candy, skyr-based sweets, ice cream, and selected Icelandic specialties.
- The walk begins at two tall stone pillars: Meet your guide at Ingólfstorg, an easy-to-find square beside Center Hotels Plaza.
- The guide shapes the experience: Óli, Þór, Bo, Ester, Mathias, Einar, and other local guides have been praised for warmth, stories, and personal attention.
- The group is capped at 12 people: Some departures may be much smaller, even turning into a private-feeling outing for two or one family.
- Plan this as a filling afternoon: Several people finished with plenty of food, so a large lunch before the 2:00 pm start is not wise.
- The price pays for context as well as food: The tour makes the most sense if you want cultural explanation and local recommendations, not just dessert.
Starting beneath Reykjavík’s stone pillars

The tour begins at Ingólfstorg, the square in central Reykjavík in front of Center Hotels Plaza at Aðalstræti 6. Look for the two stone pillars, each more than three meters high. They make a useful landmark, especially if you are still getting your bearings in the city.
The meeting point is also given as Hlöllabátar, Ingólfstorgi 1. Your guide usually wears a light blue jacket marked Your Friend in Reykjavik on the back. The scheduled start is 2:00 pm, and the walk ends back at the meeting point.
This opening stop lasts about 10 minutes and has no admission charge. It is not just a place to gather. The guide may begin with stories connected to Reykjavík and the old Norse world, giving children and adults something to think about before the first pastry appears.
That small start matters. You are not rushed straight into a shop. The guide has time to explain where you are and how the city fits together. Families in particular have enjoyed this early storytelling, especially when children are curious and ready to ask a long list of questions.
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A gentle stroll along Laugavegur
From Ingólfstorg, you walk toward Laugavegur, Reykjavík’s best-known shopping street and one of the natural routes through the city center. The walking is described as easy paced, making this a manageable activity for most people who can participate in a standard city walk.
The route gives your guide space to connect food with daily life. You may hear about Icelandic customs, local businesses, family traditions, and growing up in Iceland. Guides have also used the walk to talk about current events and Reykjavík’s changing city center.
This is where the tour becomes more than a bakery crawl. A pastry tastes different when you understand why it matters locally, and a scoop of ice cream becomes more memorable when your guide explains Iceland’s fondness for eating it in cold weather.
The walk is especially useful on your first day in Reykjavík. Óli has been praised for offering helpful city suggestions, and other guides have answered questions about places to eat and things to do. You can use the outing to get practical ideas for the rest of your stay.
BakaBaka and the pleasure of Icelandic pastry

The first substantial food stop is BakaBaka, where you spend about 20 minutes. The focus is traditional Icelandic pastry, with recipes and baking methods that connect the sweets to local food culture.
This is likely to be one of the strongest parts of the tour if you prefer baked goods over novelty foods. Several people singled out the pastries, and one particularly memorable item was the Happy Marriage, an Icelandic pastry that combines a sweet filling with a tender baked shell.
You may also receive hot chocolate here, depending on the tasting arrangement. The available information describes pastries and hot chocolate as part of the experience, though the exact selection can change.
The useful advantage of visiting with a guide is explanation. Rather than choosing a pastry at random, you get some background on the shop and the food. That makes BakaBaka more rewarding than a quick solo purchase if you enjoy knowing what you are eating.
The limitation is simple: if you already know Reykjavík’s bakeries well, this stop may not feel new. The tour is strongest for a first visit or for anyone who wants a local introduction rather than a self-guided food stop.
Taste of Iceland, from skyr to fermented shark

The next tasting stop is Taste of Iceland, with about 20 minutes set aside for local specialties. This is the broadest part of the food program, moving beyond sweets into Icelandic flavors and traditions.
You may taste skyr, a thick Icelandic dairy product, along with fermented shark and other selected local foods. Skyr is generally the more approachable item for many people, while fermented shark is offered as a small culinary challenge. It is part of Iceland’s food identity, but you should not expect every bite here to be sweet.
That distinction is important. The name Icelandic Sweet Tooth Tour sets a clear expectation, yet this stop can include savory items such as dried haddock. If you want nothing but cake, candy, and ice cream, this part may feel off topic. If you enjoy learning about traditional food, it adds useful balance.
Portion size also affects the value. The tasting pieces are included, but you are sampling rather than ordering a full dish from each shop. A person who wants to compare the whole menu may prefer exploring independently afterward.
I like this stop because it keeps the outing from becoming a sugar contest. You get a glimpse of both Iceland’s sweet tooth and its older food traditions. Just keep your expectations broad: this is a food culture walk with a strong dessert theme, not a pastry-only route.
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Valdís and the Icelandic ice cream habit

At Ísbúðin litla Valdís, you spend about 15 minutes with ice cream. Valdís is presented as a long-established local favorite, with an emphasis on traditional quality and a wide choice of flavors.
The guide selects or recommends flavors for the group, so you are not left to guess what might be worth trying. This can be useful when you want something distinctly local rather than a familiar international flavor.
The most charming detail is the Icelandic habit of eating ice cream in every kind of weather. A chilly Reykjavík afternoon does not rule out a cone. That detail gives the stop a sense of place, and it also makes the tour fun for families. Children have especially enjoyed the combination of sweets, stories, and a guide willing to answer endless questions.
This is also the clearest dietary warning. The tour is not recommended for people who are lactose intolerant because ice cream is part of the experience. No alternative program is specified, so you should contact the provider before booking if you have other food restrictions.
Dass Reykjavík and cake made with skyr

The final listed stop is Dass Reykjavík, where the group tries a cake made with skyr. About 25 minutes are allocated here, making it the longest food stop in the schedule.
Skyr is often associated with breakfast or a simple dairy snack, so using it in cake gives you another way to understand the ingredient. It also creates a fitting finish: after pastries, candy, ice cream, and local samples, you end with a dessert connected to Icelandic food tradition.
The exact cake portion and presentation are not specified, so you should think of this as a planned tasting rather than a guaranteed full dessert serving. The tour ends back at the original meeting point after this stop.
One practical point is worth noting. The listed stop times add up to more than the advertised approximate two-hour duration when combined with the walking segments. Treat the schedule as a guide to pacing rather than a promise that each stop will run to the exact minute. Shops, group size, and the guide’s conversation can affect the flow.
Why the guide matters as much as the food

The food is the reason to book, but the guide determines how much you get from it. The most praised guides include Óli, Þór, Bo, Ester, Mathias, Einar, Stefan, Gudjon, and Arnr. Their strengths are not identical, yet the recurring pattern is clear: friendly conversation, local facts, food explanations, and patience with questions.
Óli has been praised for making the tour personal and for giving useful Reykjavík suggestions. Þór is known for combining food with city history and Icelandic culture. Bo has been appreciated for explaining Iceland’s past along the route, while Ester has helped make the afternoon feel calm and relaxed.
The small-group limit of 12 helps. If the departure is lightly booked, you may find yourself walking with only a few people. Some outings have felt almost private, including one attended by just a couple and another with a single participant. That gives you more time to ask about Icelandic life, favorite foods, and places to visit next.
There is no guarantee that you will have a particular guide or a tiny group. Still, the format gives the guide room to adjust the conversation. That personal touch is one of the strongest reasons to choose this tour over simply visiting the same shops on your own.
Is $109.04 a fair price?

At $109.04 per person, this is not a cheap way to buy dessert. You can visit cafés and ice cream shops independently for less if your only goal is to purchase a pastry, scoop, or slice of cake.
The price becomes easier to justify when you use the full package. You receive multiple included tastings, a guided walk, local food explanations, cultural stories, and a small group. You also avoid the uncertainty of choosing among unfamiliar Icelandic foods by yourself.
I would judge the value this way:
- Good value for a first visit: You get an introduction to Reykjavík, Icelandic sweets, and local food customs in one afternoon.
- Good value for families: The structure keeps children moving, offers frequent treats, and gives them a guide to engage with.
- Less attractive for repeat visitors: If you have already eaten at most of the stops, the guided explanation may not justify the price.
- Less attractive for light eaters: There is a lot to sample, and you may not enjoy paying for food you cannot finish.
- Less attractive for strict dessert fans: Fermented shark and dried haddock do not fit everyone’s idea of a sweet tour.
The booking pattern also suggests planning ahead. The experience is booked an average of 67 days in advance, so it is sensible to reserve early if the 2:00 pm departure fits your schedule.
How much food should you expect?
Go easy on lunch. The tastings include several pastries and other sweets, candy, ice cream, skyr, cake, and additional Icelandic bites. People have finished feeling very full, even after eating lunch before the walk.
This is not a tiny sampler with one crumb at each shop. The overall amount can add up quickly, particularly for children and anyone who enjoys pastries. Plan your evening meal accordingly. A late, lighter dinner may make more sense than booking a large restaurant meal immediately afterward.
The food also varies in style. You could move from flaky pastry to hot chocolate, then to candy, local dairy, a traditional food sample, ice cream, and skyr cake. That range keeps the experience interesting, but it also means the tour is not built around one carefully matched menu.
Who will enjoy this Reykjavík afternoon?
I would recommend the tour most strongly to first-time visitors who want an easy introduction to central Reykjavík. It is also a good choice if you like food stories as much as food itself, or if you want a guide to point out city details while you snack.
Families are another good match. The two eight-year-olds described in the supplied information enjoyed the format, the treats, and the guide’s patience. The tour can turn an ordinary city walk into something children understand immediately: walk a little, hear a story, try something new.
Couples and solo visitors can benefit from the small-group format too. A lightly booked departure may feel personal, and guides often take photos along the way. Photos have sometimes been shared after the tour, which can be a thoughtful extra for your Iceland memories.
I would be more cautious if you are lactose intolerant, want a strictly sweet menu, have already visited every stop, or dislike eating a substantial amount in a short period. The provider allows service animals, the route is near public transportation, and most people can participate, but the experience remains a walking tour with dairy-heavy tastings.
Free cancellation is available when you cancel at least 24 hours before the 2:00 pm start. Cancellations or changes inside that window are not refunded or accepted, and the tour requires a minimum number of participants to operate.
Should you book the Icelandic Sweet Tooth Tour?
Book it if you want food, stories, and a friendly introduction to Reykjavík in one compact afternoon. The best parts are the pastry tasting at BakaBaka, the chance to try skyr and other Icelandic foods, the Valdís ice cream stop, and the guide’s personal take on local life.
Skip it if you already know the city’s bakeries or can easily visit these businesses yourself. At $109.04, the value depends on how much you care about the explanations and company. For a first day in Reykjavík, a family outing, or a curious eater who likes trying both familiar and unusual foods, it is a pleasant and very filling way to begin.
FAQ
Where does the Icelandic Sweet Tooth Tour start?
It starts at Hlöllabátar, Ingólfstorgi 1, in Ingólfstorg in central Reykjavík. Meet by the two stone pillars in front of Center Hotels Plaza.
What time does the tour begin?
The scheduled start time is 2:00 pm.
How long does the tour last?
The tour lasts approximately two hours.
Where does the tour finish?
The activity ends back at the original meeting point in Ingólfstorg.
What food is included?
Included tastings can include Icelandic pastries, hot chocolate, candy, skyr, fermented shark, dried haddock, ice cream, and cake made with skyr. All included bites and samples are covered in the tour price.
Is ice cream part of the tour?
Yes. The group stops at Ísbúðin litla Valdís for Icelandic ice cream.
How many people can join?
The tour has a maximum of 12 participants.
Is the tour suitable for people with lactose intolerance?
It is not recommended for people who are lactose intolerant because ice cream is included.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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